Market cooler bag, is perfect for taking on Spring picnics, and very handy when you're on a food trail trip. It's fantastic for your shopping. The Market Cooler Bag is made from waterproof Australian oilskin, which keeps the rain out and makes any spills easy to clean up. The bag is insulated with 100% Australian wool, which has kept sheep warm for thousands of years. And it can keep your groceries cool for up to 24 hours with the help of an icepack. Enjoy your drive home from your local supermarket, even with ice cream in your boot.